If you are currently living in the United Kingdom, you know of the rapidly growing industry and its popularity. In 2022, there are many new UKGC compliant companies that are now coming out and releasing their own betting sites. These new companies have fewer discriminations and appeal to a wider range of players, including novices and seasoned veterans.

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Many new faces in the mobile gambling sector are offering more ease of use, more value odds, and a wider variety of extra features. The United Kingdom gambling commission is fully in charge and maintains a very strict governing scheme on all new and established gambling firms, both in-person and online. We will elaborate further towards the end.

These newer sites are highly competitive and offer many newer advantages and benefits that established bookmakers do not. They often offer better welcome packages, unique betting offers and are more compliant with payment innovation. These companies are also taking a more surgical approach to ensuring that the odds of winning are higher thanks to more innovative tools such as odds comparison and websites that analyse recent trends. Betfred has gained a strong reputation in odds making for this exact reason.

Companies are also offering more extra features such as free betting clubs, results service and in app-live streaming. These additional bonuses are creating a new competitive environment in the market not previously seen before. The general consensus is that a younger and more energetic demographic is fronting to join the gambling world very soon, and they are ready to spend millions in pounds to ensure they have the highest odds in their own favour. That is why many of these companies are investing millions into platform infrastructure, improving their systems to include direct and quick earnings of income, adjusting the offers that are available to new customers and creating an endless table of benefits fitting for all types of punters.

The investment in critical infrastructure is where we are seeing the most innovative changes. It is reasonably alright to assume that blockchain will play a significant role in the industry in years to come. One telling sign is the major changes to how e-wallets are set up.

The rewards that are available from newer sites play a significant role in where it sits on the market. Users, both novices and seasoned veterans are able to choose a platform that is specifically tailored to what they need, based on the rewards that they want to receive.

An example of some of the best rewards currently available in the United Kingdom include:

  • Bet365 – Bet £10 get $50 in free bets
  • 888Sport – Stake £10 and get a £40 free bet + 10 casino free spins
  • Tebwin – Deposit £10 and get a £30 free bet

Players also have the option of selecting companies based on rewards programs that are continuous in nature, beyond the first welcome bonuses or free bets. Many sports bookers have a strong incentive to offer these ongoing promotions to stay in line with the industry standard and competitive field. It is in their very best interest to follow suit and they would be prudent to do so.

Examples of ongoing deals include:

  • Virgin Bet offers a weekly Acca offer that covers every single sport on-site
  • SBK – Industry Top Price guarantee means you truly get the best odds
  • Betfred – Double Delight and Hat-trick Heaven deals on the first goalscorer bets

Before launching into a new platform, it is important that novices fully understand their own gambling philosophy, including newer strategies. Players should be doing extensive research, they should be well versed with tipsters. Matched betting is also a strong attribute to look at.

It is also important to note whether a firm is legally compliant and in line with the law. Most newer firms are governed by the gambling commission and reviewed every quarter, so this should not be an issue. However, the best form of protection is to know and understand how to keep yourself safe. Understanding which platforms are legitimate and which ones are not is an important part of managing your own security. Companies will also do background checks of all new users to make sure that they are of legal age to play safely and that they are not breaking the law as set forth by the commission.

The United kingdom’s gambling industry is continuing to grow and currently enjoys the fastest and highest growth in Europe. These new companies are creating a market competition not seen in years prior.